OUR STORY
Since 2007 we've been watch enthusiasts seeing the ebbs and flows of the industry, along with the massive growth from an AD-exclusive market, to a resurgent grey marketplace for many of the most iconic watches and brands.
In the 2010s major barriers to entry were broken down due to both increased global wealth, as well as the inception of 2nd hand marketplaces, such as Amazon, Ebay and Chrono24, and 3rd party marketplaces such as AliExpress, DHGate, and Facebook Marketplace.
Along with this burst in supply in genuine Swiss watches, has come an even larger influx of fake replicas (also known as "reps" or "clones"). Although various forums do offer comparisons for some models from time to time, we saw a need to provide realtime QA/QC for specific watch models, at any angle of any feature. This alleviates the turnaround time to instill confidence in a non-AD purchase, especially online -- signifcantly reducing turnaround time from discovery to final purchase.
We are a small, global team who are watch hobbiests above all. Please feel free to inquiry, and stay tuned as we continue to update our offerings!
